I believe building an online store should feel less like “tech support” and more like creative problem-solving with a partner who’s walked in your shoes.

I’m Amy Backman, founder of Birch Co. and an entrepreneur with deep roots in retail, e-commerce, and small business growth.

Before launching Birch Co., I founded Spruce Flowers & Home, a floral delivery brand that grew into one of Minneapolis’ leading online shops. I know firsthand what it takes to turn a local idea into a scalable online business—because I’ve done it myself.

Now, I help retailers, restaurateurs, and experience-driven businesses transform their online presence with Shopify. From designing beautiful storefronts to setting up smart back-end systems, to teaching teams how to manage and grow their digital sales, I bring both the merchant mindset and the tech expertise to the table.

What sets Birch Co. apart is my mix of strategy and creativity. I don’t just build websites—I help clients understand how their online store connects to their bigger business goals, guiding them through everything from merchandising and inventory management to  customer journeys, and sales analysis.